If it’s not interesting, it’s invisible. Our job is to take every brief, every project, every business problem, and solve them with ideas that make people give a damn. Less flat, more funny. Less safety, more audacity. Less boring, more brilliant.

Joy is a verb. It’s an intention, an action, and a point of view that’s in constant demand. Joy is egoless and collaborative and innovative and fun. Joy is taking the work more seriously than you take yourself. And Joy is what we bring to the table every day.

Pessimism and negativity suck the air out of every room they’re in. When you have a relentlessly positive outlook on the work you do, the difficulty doesn’t go away, the joy just finds its way back in.

The cool thing about creativity is that the job is never done. Just because you ship something doesn’t mean you stop learning from it. Great work begets even better, smarter, more effective work.

Timelines are shrinking faster than attention spans. So the best time to put new ideas into the world is yesterday. The second best time is right now.